With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever and creative accounts, Instagram is a competitive place if you want to grow your account and boost your following How to Get More Instagram Followers in 2021.
Thankfully, we know exactly how to make your business stand out, show off your brand, and get more followers on Instagram — so you can work smarter, not harder.
We’re sharing 14 new ways to reach your target audiences and get more Instagram followers in 2021:
#1: Use Instagram Reels
If you’re not sharing to Instagram Reels in 2021, you could be missing out on a huge opportunity for your brand or business!
Reels, Instagram’s newest video feature taking center stage of the new main navigation bar, is a way to record up to 30-second video clips set to music on Instagram.
With Instagram choosing to put Instagram Reels at the forefront of Instagram, there is a significant push to have users browse and share Reels more often in 2021.
Reels can be found in their own separate tab on individual Instagram profiles (and also on the Instagram Explore page!).
#2: Optimize Your Profile for Search
Optimizing your profile for search is a majorly under-utilized Instagram hack for growing your following — and one you should definitely try out in 2021!
With a recent announcement from Instagram, English-speaking users in 6 countries will be able to search Instagram using keywords. This is a huge game-changer on the app!
Previously, if users searched for at-home workouts, the hashtag or accounts with the words “at-home workout” in their username would populate. Now, posts with captions, names, or bios that feature at-home workouts should show up in search, even if that hashtag isn’t in the post.
#3: Create an IGTV Series
One of our top predictions for 2020 was that IGTV would become a vital part of Instagram — and it doesn’t look like it’s stopping anytime soon!
With COVID-19 lockdowns, more and more social media users are turning to Instagram for entertainment. And, thanks to the IGTV tab on profiles, it’s easy to align your Instagram audience with your IGTV content.
Creating an IGTV series is a creative way to connect with your community while also casting a wider net to reach new audiences.
#4: Be More Inclusive and Diverse
Having an accessible, inclusive, and diverse Instagram account isn’t just the right thing to do, but it’s also a way to drive your engagement, follower count, and strengthen your community How to Get More Instagram Followers in 2021.
There are so many ways you can create a more accessible and inclusive Instagram account. You just have to start!
#5: Work with Micro-influencers
If you’re looking to reach new audiences in 2021, working with micro-influencers is one of the best ways to go.
While blue checks and high follower counts might be tempting, those influencers may not be the best choice for your brand or business.